Sales Ops Playbook · Renatus Marketing Funnel

Sales Operations
Playbook

Your complete system for generating leads and enrolling Renatus students: landing page copy, lead magnet, a 7-email nurture sequence, an NEPQ discovery call script, objection handling and a 30-day content calendar.

Jon Hyatt · Internal referenceFunnel: Content → Landing → Email → Webinar → Call → Close
Open the playbookSee the free guide
01 · Overview

Overview

Your complete system for generating leads and enrolling Renatus students.

Check the deal count before publishing.This playbook tells a two-deal story (PM firm + one BRRRR property). The Blueprint pages tell a three-deal story (PM firm + two rentals). Align them before using the copy publicly.
Lead magnetThe $0 Down Framework
FunnelContent → Landing → Email → Webinar → Call → Close
Primary platformsInstagram + LinkedIn
CRM stackGoHighLevel

Setup checklist

02 · Landing page copy

Landing page copy

Copy for your funnel page. Use it with GoHighLevel, ClickFunnels or any builder.

Headline

“The $0 Down Property Acquisition Framework”

How I funded two real estate deals without spending a dime out of pocket.

"I've acquired two real estate assets (a property management firm now valued at $350,000 and a BRRRR property), both with $0 out of pocket. I didn't have capital. I didn't have a rich family. I had education, a framework, and the right partners. Here's exactly how I did it."

Bullets

  • How I found and acquired a PM firm for $75K using partner equity, now valued at $350K
  • The BRRRR property deal I structured at auction, again $0 out of pocket
  • The partner equity framework that makes zero-down deals possible
  • The education system that gave me the blueprint

Button GET THE FREE GUIDE

Secondary CTA: Want to learn the full system live?

Join a free upcoming training where I break down the complete $0 down framework step by step.

Button RESERVE YOUR SPOT

03 · Lead magnet: the $0 Down Framework

Lead magnet: the $0 Down Framework

Turn this content into a PDF using Canva.

The $0 Down Property Acquisition Framework

How I funded two real estate deals without spending a dime out of pocket. By Jon Hyatt.

The story

I've acquired two real estate assets (a property management firm now valued at $350,000 and a BRRRR property), both with $0 out of pocket.

I didn't have capital sitting around. I had education, a framework, and the discipline to execute. Here's the actual playbook.

Deal #1: the property management firm

I found a small property management company with consistent revenue and a motivated owner. Asking price: $75,000.

I didn't have $75,000. But I had learned something most people don't know: you can structure deals where someone else provides the capital in exchange for equity.

I found a local partner who put up the full purchase price. In exchange, they received equity in the business.

I took over operations, implemented remote-first systems, and scaled the company. Today, that business is valued at $350,000.

My partner earned a return. I built a business. Nobody lost.

Deal #2: the BRRRR property

I identified a property at auction that needed renovation. The purchase price was well below market value.

Same playbook: I found a local partner to fund the acquisition and rehab. In exchange for their capital, they received equity in the property.

I executed the BRRRR method:

  • Buy: purchased below market at auction
  • Rehab: renovated to increase appraised value
  • Rent: placed a tenant for cash flow
  • Refinance: refinanced at the new appraised value, pulling capital out
  • Repeat: recovered capital ready for the next deal

My partner received their return through the refinance and retains equity. I have a cash-flowing property. Net cost: $0.

The framework

  1. Find the right asset: look where others aren't (distressed businesses, auctions, motivated sellers).
  2. Learn the funding mechanisms: you don't need personal capital. You need the right structure.
  3. Find the right partner: local investors, private lenders, people looking for returns.
  4. Structure the deal: equity in exchange for capital. Everyone wins.
  5. Execute with discipline: systems, operations and follow-through.
About Jon HyattJon is a real estate investor, business owner and sales professional based in Bangor, ME. Through structured education and creative deal structuring, Jon acquired a $350K business and executed a BRRRR deal, both with $0 out of pocket. He now teaches others the same framework.
04 · Email nurture sequence

Email nurture sequence

7 emails over 14 days. Load these into your email automation tool.

Email 1 · ImmediatelySubject: Your $0 Down Framework is inside
Hey [First Name], Your free guide is attached — The $0 Down Property Acquisition Framework. Inside, you'll see exactly how I acquired a property management firm (now valued at $350K) and a BRRRR property — both with $0 out of pocket. No theory. No fluff. Just the actual playbook. Here's what to do right now: 1. Read through the framework 2. Pay attention to how I structured the partner equity deals — that's the key 3. Hit reply and tell me where you are in your real estate journey Talk soon, Jon
Email 2 · Day 2Subject: How I bought a business with $0 down
[First Name], The first deal I ever closed wasn't a property — it was a business. I found a small property management firm with consistent monthly revenue and an owner who was ready to step away. Asking price: $75,000. I didn't have $75,000. But I had learned something: you don't need your own money if you have the right structure. I found a local partner who put up the full amount. In exchange, they received equity in the business. I took over operations, built remote-first systems, and scaled it. Today, that business is valued at $350,000. My partner earned a return. I built a business. Nobody lost. The education I went through taught me how to find these structures, how to approach partners, and how to structure deals where everyone wins. More soon. Jon P.S. — If you missed the free guide, reply 'GUIDE' and I'll send it over.
Email 3 · Day 4Subject: Same playbook, different deal
[First Name], After the PM firm, I applied the same framework to property. I found a property at auction — below market value, needed renovation. The perfect BRRRR candidate. Again, I didn't use my own capital. I found a local partner to fund the acquisition and rehab. They received equity in the property in exchange. Here's the BRRRR breakdown: • BUY at auction below market • REHAB to increase value • RENT for cash flow • REFINANCE at the new appraised value • REPEAT with the recovered capital My partner got their return through the refinance. I have a cash-flowing property. Net cost to me: $0. Two deals. Same framework. Zero personal capital. This isn't luck — it's a system. And it starts with the right education. Jon
Email 4 · Day 6Subject: The real reason most people never buy their first property
[First Name], I want to be direct. The reason most aspiring investors never close their deal isn't ambition — it's one of three things: 1. THEY THINK THEY NEED THEIR OWN CAPITAL. They don't. Partner equity, seller financing, creative structuring — there are mechanisms that eliminate the need for personal savings. 2. THEY'RE LOOKING IN THE WRONG PLACES. Zillow and MLS are where everyone competes. The real opportunities are at auctions, with distressed owners, and through motivated sellers. 3. THEY DON'T HAVE A SYSTEM. Without a framework, every deal feels like a guess. With one, you can evaluate an opportunity in 30 minutes and know exactly how to structure it. I was stuck on all three until I invested in education that showed me how creative acquisition actually works. That's when everything changed. Jon
Email 5 · Day 9Subject: The partner equity structure, explained
[First Name], Here's the structure that made both of my deals possible: PARTNER EQUITY IN EXCHANGE FOR CAPITAL The concept is simple: • You find an asset (business or property) • You find a partner who has capital • They fund the deal in exchange for equity • You execute the operations and scaling • Both parties benefit The key is finding the right partner and structuring the deal fairly. The education I went through taught me: • How to identify and approach potential partners • How to structure equity splits that are fair and sustainable • How to present deals professionally • How to protect both parties legally This isn't about 'finding someone to fund your deal.' It's about creating a genuine win-win where your partner earns a return and you build an asset. If this resonates, I'd love to connect. [Book a Free Strategy Call →] Jon
Email 6 · Day 11Subject: Free training happening this week
[First Name], I'm connected with a team that runs free live trainings on exactly the strategies I've been sharing. Here's what they cover: • How to acquire real estate with $0 down • Creative financing and partner equity structures • The BRRRR method step by step • How to scale from one deal to a portfolio These trainings are free, live, and led by investors who've done it themselves. I wouldn't recommend anything I haven't vetted — this is the same education system that taught me the strategies in the free guide. Want me to save you a spot? Reply 'YES' and I'll send you the registration link. Or book a quick call directly: [Book a Free Strategy Call →] Jon
Email 7 · Day 13Subject: I wish someone had sent me this a year ago
[First Name], I want to be honest with you. Before I found this education, I was consuming free content, reading books, and telling myself I'd 'start soon.' I was waiting for the right moment. There is no perfect moment. There's only the decision to start. The free training is happening soon. If you've been on the fence, this is your signal. [Register Now →] And if you'd rather talk 1-on-1 first, I'm here. [Book a Free Strategy Call →] Either way — don't let this be another email you bookmark and never act on. The deals are real. The framework works. I'm living proof. Let's go, Jon
05 · Discovery call script (NEPQ)

Discovery call script (NEPQ)

The complete sales call structure for converting leads to Renatus enrollments.

2 min

Opening

You:

'Hey [Name], thanks for making time for this. Before we dive in, I want this to be valuable for you regardless of what you decide today. My goal is to understand where you are, what you're looking for, and whether what I have access to actually makes sense for your situation. Sound fair?'
5–7 min

Situation questions

These establish context: who they are and what they've tried.

  • 'Tell me a little about yourself. What do you do right now, professionally?'
  • 'What got you interested in real estate investing in the first place?'
  • 'Have you taken any steps toward getting started? Courses, research, anything?'
  • 'Are you currently working with anyone else or exploring other programs?'
  • 'Do you have access to capital, or are you looking for ways to get started without it?'
5–7 min

Problem questions

These surface the specific pain and frustration.

  • 'What's been the biggest thing holding you back from actually pulling the trigger?'
  • 'When you think about getting started in real estate, what feels like the hardest part?'
  • 'Have you tried to learn on your own (YouTube, books, free content)? What was missing?'
  • 'What happens when you think about waiting another 6–12 months to get started?'
5–7 min

Implication questions

These amplify the pain and help them feel the cost of inaction.

  • 'If nothing changes and you're still in the same spot a year from now, what does that mean for you financially?'
  • 'How long can you afford to keep pushing that out?'
  • 'What's the cost of not knowing how to structure these partner equity deals?'
5–7 min

Presentation / bridge

You:

'Here's what I can tell you from my own experience.' 'I was in a position not too different from yours. I wanted to get into real estate, I didn't have capital sitting around, and I didn't know the partner equity structures that make $0 down possible.' 'I invested in a Renatus education system. Through that process, I used what I learned to acquire a property management firm for $75K with $0 out of pocket. I found a local partner, structured the deal with equity, and scaled that business to a $350K valuation.' 'Then I did it again with a BRRRR property. Found it at auction, a partner funded the acquisition and rehab, and I executed the BRRRR method. Net cost to me: $0.' 'Based on what you've shared, this seems to line up with exactly what you're looking for. What are your thoughts?'
3–5 min

Need-payoff questions

These get them to sell themselves on the solution.

  • 'If you had a step-by-step framework for acquiring your first property with $0 down, and you knew it worked, would that change things?'
  • 'What would it mean for you to close your first deal in the next 90 days?'
3–5 min

Close

If leaning in

'It sounds like this resonates. The question is: are you ready to invest in yourself and get your first deal done?'

If hesitant

'I get it, it's a big decision. What specifically is holding you back right now?'
06 · Objection handling

Objection handling

Responses to the most common objections on discovery calls.

“It's too expensive.”

Response I understand. Let me ask you this — what's it costing you right now NOT knowing this? Every month that goes by without the right education is a deal you're missing. The investment pays for itself with your first deal. My PM firm alone went from $75K to $350K. That's the ROI of the education.

“I need to talk to my spouse.”

Response Of course. What do you think their biggest concern would be? ... If you want, I can send you some information you can share with them, or we can hop on a quick call together so I can answer their questions directly. Would that help?

“I'm not sure I'm ready.”

Response I respect that. But what would 'ready' look like for you? Most people feel exactly the same way before they start. The truth is, you don't need to feel ready — you need to have the right framework. The education removes the uncertainty.

“Let me think about it.”

Response Totally understand. What specifically do you want to think through? ... The people who wait usually don't come back, not because they don't want to, but because life gets in the way. If this makes sense, the best time to start is now. Can I follow up tomorrow?

“I've tried programs before and they didn't work.”

Response I hear that a lot. What do you think was missing from those programs? ... The difference with this one is that it's not just theory — it's a framework you can actually execute. I used it myself, twice, with real results. And there's a community and mentorship component.

“I can learn this on my own for free.”

Response You absolutely can try. But the people who try to figure it out alone usually spend 2-3 years consuming content and still haven't closed a deal. The education compresses that timeline. I went from zero to two closed deals because I had the framework. What's two more years of 'figuring it out' worth to you?

“How do I know this will work for me?”

Response That's a fair question. The framework works because it's based on deal structure, not luck. The education teaches you the mechanics — finding assets, structuring partner equity, executing BRRRR. If you follow the system, the results follow. And you're not doing it alone.

07 · 30-day content calendar

30-day content calendar

Instagram + LinkedIn. Post consistently and drive to the link in bio.

DayPlatformTypeContent hook / goal
Week 1: Story & hook
Mon (D1)InstagramReel'I bought a $350K business with $0 down. Here's how.'
Tue (D2)LinkedInPost'The first deal I closed wasn't a property. It was a business.'
Wed (D3)InstagramCarousel'How Partner Equity Deals Work (Step by Step)'
Thu (D4)IG StoriesStoriesBehind the scenes of your day + poll: 'Want to learn RE investing?'
Fri (D5)InstagramReel'What is the BRRRR method? Explained in 60 seconds'
Sat (D6)LinkedInPost'Education vs Experience: Why I chose education first.'
Sun (D7)IG StoriesLightSunday reflection / personal engagement.
Week 2: Education & framework
Mon (D8)InstagramCarousel'The $0 Down Framework: 5 Simple Steps'
Tue (D9)InstagramReel'You don't need your own money to start. Here's why.'
Wed (D10)LinkedInPost'Why I invested in education before property.'
Thu (D11)IG StoriesQ&A'Ask me anything about RE investing' sticker.
Fri (D12)InstagramReel'3 myths about RE investing that keep people stuck.'
Week 3: Proof & results
Mon (D15)InstagramReelMy first deal walkthrough: $75K business.
Tue (D16)LinkedInPost'The moment I realized education was the unlock.'
Wed (D17)InstagramCarouselBRRRR method: actual deal visual breakdown.
Week 4: Authority & CTA
Tue (D23)InstagramReel'Free training on RE investing' (soft promote).
Wed (D24)LinkedInPost'The biggest mistake new investors make.'
Sat (D27)LinkedInPost'Free Webinar: The $0 Down Framework.'
Tue (D30)LinkedInPost'30 days of sharing my story: what I've learned.'
Pro tipUse a tool like Buffer or Publer to schedule your LinkedIn posts. For Reels, save trending audio throughout the week and film in batches on Sundays.
Jon HyattREO certified
Internal reference

Ready to run the funnel?

Work the setup checklist, load the emails into GoHighLevel, and start posting from the calendar.

Book a time with JonCall (207) 962-2213
(207) 962-2213 info@jonhyattbroker.com 263 State St #36, Bangor, ME 04401

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